Opening Keynote, Wednesday, March 8, 8:30am: Are You in Marketing? Isn’t Everyone? Craig Ostbo will challenge the perception that just because your job title or business card doesn’t say “marketing” doesn’t mean you aren’t responsible for marketing your farm’s brand. By the end of the keynote, you will not only agree that YOU are in marketing, you will realize that you too have a brand!
General Session, Thursday, March 9, 8:30am: Media Strategies: When Things Go Right….and Wrong Craig will moderate a panel of industry and media professionals from around New England including producers, media specialists, and communication directors. From their real-world circumstances, you’ll learn tips, tricks and techniques designed to help you develop a plan for preparedness to promote the good and address the seemingly bad. Special emphasis will be placed on dealing with an investigative media during a perceived crisis.
The Harvest New England Agricultural Marketing Conference and Trade Show is made possible through the collaborative efforts of the: Exhibit in the Trade Show! Over 800 people attended the conference and trade show in 2015! Don’t miss your opportunity to interact with farmers from throughout New England, other service providers, ag organizations, and state and federal entities. Over eight dedicated hours of time is allocated to the trade show over two days and a networking reception is held in the trade show the first day of the conference. Special pricing is available for nonprofits. For more information on exhibiting in the trade show visit HarvestNewEngland.org/Events and click on Trade Show. Advertise in the conference program, prices start at only $50! For advertising rates and specs, visit HarvestNewEngland.org/Events. Connecticut Departments of Agriculture Maine Department of Agriculture, Conservation and Forestry Massachusetts Department of Agricultural Resources New Hampshire Department of Agriculture, Markets and Food Rhode Island Division of Agriculture and Resource Marketing Vermont Agency of Agriculture, Food, and Markets